Know Your Friends

Don’t be in the dark about who is with you – enjoy PoliticalInsight’s capacity to monitor and analyse supporter interaction.

Be at the centre
Your PoliticalInsight web site is the hub of your online activity. Use the tools built into your site to encourage your own supporters to make your content go further – highlighting and sharing material from your site through Facebook, Twitter and over 40 other popular social networks.

Refine your campaign from supporter response
You can see in an instant what areas of your own site are proving the most popular though our reports tab. Or use click-tracking in outbound email to see what is moving your supporters to action. Armed with this data, refine your campaign in real time to make it more effective. Every action carried out on your site builds your supporter database and makes it possible to encourage future involvement.

What do they care about?
Allowing your supporters to connect with one another in subject-specific or geographic groups makes for a world of possibilities. They can discuss the biggest needs in that community, through forums or an online poll. They might generate content for your site in articles submitted online for your review. Empower them to work with you for change.

Detailed analysis keeps your finger on the pulse
Don’t just guess how effective your web site is; measure it. Track everything from site usage (visitors, logins, peak traffic times and geographical origins) to membership details (joining and leaving, demographics and geography), to organisational structures (groups and leaders) and donation information. The Query function finds specific information from your database of members. Use it to define a group within your community whom you can then email, or export the data as a CSV file for wider usage.

Go back to Influence Debate.