Top Ten Services

Helping you achieve your goals. When you want the complete package, PoliticalInsight can take you way beyond a web site.

1. Political Strategy

Getting the online and the offline priorities alligned is crucial for any successful campaign. Whether you want help with fundraising, messaging, communications, volunteer management or data capture, we can go way beyond the technology piece of the jigsaw.

At our most basic level, we can help you to achieve specific goals using your own site. Released to work across a campaign, we can make any aspects of your campaign work better. We can advise you the best way to go, right from the start of your team coming together.

Services include: campaign strategy, sharing best practice, project work, messaging.

2. Embedded Service

Politics can be unpredictable. When opportunity knocks, either for an issue campaign or a candidacy, you may not have the time to train your team or assemble a structure. One of our project specialists can become an embedded member of your team, and take care of everything.

They'll liase with our office, your campaign team, and begin to understand your needs. Best of all, they'll work where you work - whether that's your office, constituency, or even your campaign bus! And because they are fully trained on our platform, they'll be able to help you achieve a brilliant result, right from the off.

Services include: on-site training, project management, campaign strategy, content creation.

3. Project Management

The same pitfalls come up with site creation time after time; surprise at design elements, unsustainable feature commitments, unscalable architecture, content-delay syndrome, multiple agendas… When we manage the project we avoid all these problems from the start. We can get the best out of all our teams to produce what a candidate or party wants quickly.

Having deployed Insight on hundreds of web sites we know what it takes to get the job done. Sometimes it is worth the peace of mind to have experts take care of the whole business for you. A project manager assigned to deliver your new web site will liaise with your candidate, organisation or party and our different service teams as needed.

Services include: dedicated project management, graphic design, content strategy, SEO, data management.

4. Graphic Design

It’s one thing to knock out a smart flyer but another thing to design a whole web site that looks great and feels consistent. Designing in-house can be a false economy. A small amount of professional design time could save weeks and weeks of trial and error – not to mention avoiding that awkwardness when you don’t like the end result.

Our graphic designers craft themes and layouts for your site - but can also help your branding strategy through updating or creating logos, offline print or producing branding guidelines. You may want a little help with the images or a whole new theme created – either way, they work quickly and efficiently to produce designs that are guaranteed to work with the system.

5. Content Strategy

Most people in politics know what their message is, but they don’t know how to say it on the web. Good web content is powerful, short, scannable, and easy to navigate. Far too many lose their audience forever in the first few seconds because they write like they speak or print.

You’ve got the features, you know how you want it to look, but what do you want it to say? Don’t ruin a perfectly good web site with unclear communication, spelling mistakes and bloated articles. Our content strategists are skilled in getting your message across to your web audience throughout your site.

Services include: copywriting, proofreading, branding, tone of voice, microcontent, information architecture.

6. Personalised Training

Sometimes our clients want to sit with someone, who has their full attention, and learn. This kind of personalised service is now available to all our clients, and is a brilliant way of getting to the heart of what you need to know.

There’s no better way to get set up, get trained, and get going on your new web site than with Personalised Training. The most knowledgeable Insight people (the ones who build and manage the platform) will  teach you all the basics in face-to-face training sessions, and guide you through more advanced projects. Whether you’re brand-new to a Insight, a seasoned pro, or somewhere in between, this option will help take your skills to the next level.

Services include: basic, intermediate and advanced training, project work, group work, train-the-trainer.

7. Feature Development

People in politics are usually buzzing with ideas. When our existing (and extensive!) range of Insight features have been exhausted, it's good to know that we have the technical firepower to turn your feature request into a reality.

Necessity really is the mother of invention, so if you have a desire to see your site do something it can't already, it may be worth speaking to us about Feature Development. Some of our most exciting features have been produced as a result of user suggestions, and we can even team you up with another Insight user who is looking for something similar, to split any costs involved.

Services include: platform problem-solving, coding architecture changes, new feature creation.

8. Organisational Design

Sometimes the smallest changes can have the greatest effect. We can help you to structure your team in a way which utilises everyone’s best skills - and unleashes the power of your website to streamline admin and empower activists.

Whether it's helping you lead in a way that promotes people taking responsibility for their own indivdiual areas, or helping you rejig roles to cover all the bases, we can help. Bring us in when revising job discriptions or goals, or ask us to help you harness the additional volunteer power the site allows for. We can help your set-up to change.

Services include: change management, identifying training needs, volunteer role development, team sessions.

9. Search Engine Optimisation (SEO)

It doesn’t matter how good your billboard is if it’s miles from the main road. Implementing just a few, simple techniques as you build your site can make the difference between appearing on the front page of Google, or never being found at all.

Most of your web site visitors will come from a search engine. Our SEO service specialises in maximising organic SEO – that is developing habits in the way you publish content on your site to make sure that it is easy for search engines to find.

Services include: web address and keyword selection, optimised content, tagging, link building.

10. Data Migration

Organisations appreciate a clean start with their new web sites. Not only can we save a lot of time in manual input, but we can clean up the data as it comes through, so that your content is crisp, your contacts up to date, and your media working from the beginning.

If you need to populate your new web site with existing data and content, it might be a long process. Why not speed it up and get your data across quickly, securely, and cleanly? Our data managers are experts at handling bulk media transferrals, de-duplicating and cleaning records and migrating all types of content and data.

Services include: data migration, content migration, data cleaning, media remastering.